ERA Wilder Realty Responds to Needs of the Rapidly-Growing Hispanic Market
Columbia, South Carolina September 2008 – In an effort to help its real estate
professionals better serve the fast-growing segment of Hispanic-American homebuyers,
ERA Wilder Realty provides marketing and training materials specifically designed
to assist ERA brokers and sales associates in helping Hispanic families realize the American
dream of homeownership.
Hispanics are among the fastest-growing segments of the U.S. population. More
than 35.3 million Hispanics reside in the U.S. today, up 57.9 percent since 1990*.
A recent study by Strategic Research Corporation forecasts that by 2020, one of
every five U.S. residents will be of Hispanic origin.
"The response to our campaign has been overwhelming," said Eddie Wilder of ERA
Wilder Realty, President. "The Hispanic community here in the Columbia area has
been very receptive to our marketing efforts. As real estate professionals, an
essential part of our job is accurately understanding and representing the members
of our community. In doing so, we can better anticipate the needs of our customers
and work to provide a positive real estate experience."
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North Carolina